NOW YOU CAN BUY YOUR FRIEND A DRINK WITH POSITOUCH

CC Productions/Positouch has partnered with BuyYourFriendADrink.com to offer an online gift service for buying someone a drink.



BuyYourFriendADrink.com and CC Productions/Positouch Team Up to Provide A New, Cost-Effective Way to Acquire Customers

If you are a restaurant or bar owner looking for new, cost-effective ways to drive customers to your establishment, look no further than BuyYourFriendADrink.com (BYFAD).  Launched in April in New York City and surrounding areas with nearly 60 bars and restaurants in its network, BYFAD is an online gift service for buying someone a drink, when a drink can’t be bought in person.  For restaurant and bar owners, BYFAD creates an innovative, no-risk way to acquire customers. 

“Positouch is proud to work with BuyYourFriendADrink and be part of an industry innovation that will help our customers be successful, said Jeff Kurnit, CC Productions/Positouch's Vice President of Sales.  “BYFAD will bring value to our customers and we are excited to offer more options that help them attract a different set of customers.”

How it Works:

The value proposition to bar and restaurant owners is BYFAD’s “riskless” fee structure.  BYFAD takes on the risk of driving a customer to your location and only charges a fee out of the gift card that is redeemed.  The rest of the tab is 100% yours.  And since most people don’t drink alone and most people will have more than one drink, or order food with their drink, a BuyYourFriendADrink.com gift will likely lead to a high total bill. 

In addition, all bars and restaurants in the BYFAD network receive FREE point-of-sale advertising on the BuyYourFriendADrink.com website, with your logo, a description of your establishment and a link to your website.  Over the past few weeks, that has resulted in 5,000-10,000 free impressions per location. 

The BYFAD team will be relentlessly focused on driving customers to its site through innovative marketing techniques and partnerships, which will result in more customers for you.

“The BYFAD team is excited about the level of interest in our concept following a successful launch,” said Steven Cohn, CEO & Founder of BuyYourFriendADrink.com.  “We’re looking forward to partnering with our network participants and driving happy customers to BYFAD bars and restaurants.”

In the site’s first two weeks since its launch in mid-April, BYFAD saw more than 20,000 unique visitors from all over the world.  Press coverage from NY1 and print media was highly favorable of BYFAD’s launch.  Additionally, more than 100 bloggers from around the globe also gave BYFAD a positive review. 

BYFAD uses Patronix Systems gift card technology on the back-end, which is installed remotely by Patronix’s team of gift card software experts and integrates directly into your Positouch POS device.  The process for the bartender or waiter is simple – one touch on the BYFAD button and then enter the gift code.  BYFAD gift codes can only be used once until the gift amount is used up, and Patronix software ensures a safe transaction as each code is unique.

The sign-up process to become a member of the BuyYourFriendADrink.com network is turn-key and for a limited time, there are no start-up costs associated with the contract.  To join the network or learn more about BYFAD’s redemption partner program, contact Steven Cohn or James Hobson at (201) 683-5785 or Sales@BuyYourFriendADrink.com.

A few Positouch customers in the BYFAD network include bars such as the Upper East Side’s Bar Coastal, the Mad Hatter Saloon in Gramercy and Metro 53 in Midtown, Manhattan, New York.

To learn more about BuyYourFriendADrink, please call our office at 1-800-507-5554, x1 or write

BYFAD in the News:

NY1: http://www.ny1.com/ny1/content/index.jsp?&aid=69103&search_result=1&stid=101 

DigitalTrends: http://news.digitaltrends.com/article12765.html

CNET: http://www.webware.com/8301-1_109-9710917-2.html 

CNET continued: http://www.webware.com/8301-1_109-9711121-2.html