The CCP Vice President of Sales, Charlie Jeffers, is well known in the industry. His wide knowledge across a multitude of platforms over many years place him in a vantage position to talk about the sector as a whole. But these days, the only thing you will find Charlie talking about is POSitouch: not only because that is what he sells, but also owing to his belief in the product's efficacy in dealing with a myriad of restuarant point-of-sale operational challenges. He was recently interviewed by Restaurant News. Below are excerpts:

What’s your main line of business?
CC Productions is a full featured, hospitality industry point-of-sale systems solutions provider, and the approved dealer of POSitouch in, New York, Connecticut, New Jersey, Northern Delaware, and Eastern Pennsylvania. An IBM Business Partner, we also sell J-2, Posiflex, Epson, Dell and other computer hardware to restaurants, quick serve, cafeterias, stadiums/arenas, hotels, deli’s, takeout/delivery, bars, and related applications, with 24/7 help desk and 365 day a year field support. We have installed POSitouch at over 2,000 restaurants in 15 years in business.

What makes your company unique?
Our Windows-based software packages are unrivalled. Once you purchase our system, you own it with all future releases for life, no more software license renewal. This is big - no one else offers this - and our updates are frequent and robust. Besides, an interactive training software on all aspects of POSitouch, for both the front and back of the house, is available. Train new employees on your system and test them, no other product has this in the industry. You cannot put a cost justification on these features and the benefits are huge. We make it easy for our clients to buy systems they can easily operate. And with our expertise in technology, we are strategically positioned to satisfy the requirements of most any hospitality point-of-sale operations. POSitouch is the most advanced, most convenient and fastest growing hospitality industry software. That is why Cheese Cake Factory, OutBack, Bonefish, Pizzeria Uno, Subway, Dairy Queen, Sbarro, and Riese have all chosen to use POSitouch; this drives our development for the many independent operators in our area. The Windows-based, open architecture software is easy to use, maintain and expand.

Where is your current product emphasis?
We offer point-of-sale solution across wide-ranging platforms. From wireless computing and handheld computers, through raid level servers, to your regular POS machines - we have them all and the expertise to back up what we sell. Some of our POS offerings include:
Enterprises Solutions for both central management of Data Bases and Web Reporting
Wireless handhelds Terminals that are ruggedized, accept Credit Cards and Print receipts
Web ordering software
Table Management Software
Inventory and it Works, built in
Kitchen Video Displays with Bump Bars
Multiple Accounting and Payroll interface, Web and Non Web Based
Gift and Loyalty Interfaces for both Multi-Store and Single Store Locations
Fingerprint recognition and identification systems for all aspects of POS
Delivery Label Printing and Mobile Wireless Printing
Delivery and Accounting Interface built in
Integrated to most Security Systems either hardware or software integration
Kiosk Options
Scales & Bar Code Scanners

Please assess the marketplace as it relates to your product line.
In the market today, we are witnessing the introduction of a number of new products as customers become more sophisticated, and want to watch their bottom line. We are well positioned to handle the emerging needs of the market. With our experience and know-how, we have been providing solutions in new technologies to even the most sophisticated clients across the United States. From wireless computing to web polling, our staff are some of the most highly rated in the industry. Particularly interesting in this area is handheld terminals, which we have been rolling out in large numbers. Handhelds allow orders to go to the kitchen quicker, and come out even faster, thereby increasing turnover significantly. Thinclient and wireless touchscreen technology, as well as XP Embedded and CE.net for smaller, more reliable touchscreen terminals are also worthy of mention. Inventory is integrated into POSitouch because we know everyone wants to watch costs. Not every POS software has a robust inventory feature like ours, and we are glad our vision places us far ahead of competition. Another obvious advantage to our customers is the POSitouch Labor Scheduler. Its familiar Windows interface makes it easy to use, affords better management of employees and brings down labor costs. A myriad of Enterprise Web Solutions can be integrated into POSitouch, making it easy to manage all hospitality business details in one central location. We give our customers the tools to grow their businesses quickly and inexpensively.

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